Evaluation PART ONE

We were working towards a brief from SC Records that wanted us to manage the promotion of a new act. The chosen new act was Jasmine, who sung a song initially called 'Let U Go'. The brief stated that we should create a music video, digipak and a magazine advertisement to promote the digipak.

The original artist is named Thicke. This a girl group that my partner and I found on unsigned.com. This website features artists of all genres, so we looked at the genres that we liked and found many artists. What caught our attention from Thicke was their song 'Let U Go' - we liked the beats and had many ideas springing from our heads immediately. The girl group had an email that we earnt permission through and we were pleased to receive confirmation from them saying that we could use their song!

The genre of the song is R&B. It is a break up song so with the theme of love, we could definitely appeal to a particular target audience, teenagers, as well as a broader one, adults and kids. We chose to make our artist mainly market themselves at teenagers through speaking about the hardships of love, however we did not avoid other potential markets as anyone can relate to these situations.