Evaluation PART FIVE

How did you use new media technologies in the research, planning, construction and evaluation stages?

Evaluation PART FOUR [Draft]

This is the full version of our evaluation of the work that we created for our music video: 

Evaluation PART THREE

Here I have discussed the combination between all three of my products. As the connection between the three products is so important, it is something my partner and I kept in mind throughout the project. Here you can see where the links are and why they are actually there.

Evaluation PART TWO

In what ways does your media product use, develop or challenge forms and conventions of real media products?

My partner and I created a YouTube video in which we spoke about things like narrative, genre, camera, angle, shot types, editing techniques and mise-en-scene. This video can be seen below:

Evaluation PART ONE

We were working towards a brief from SC Records that wanted us to manage the promotion of a new act. The chosen new act was Jasmine, who sung a song initially called 'Let U Go'. The brief stated that we should create a music video, digipak and a magazine advertisement to promote the digipak.

The original artist is named Thicke. This a girl group that my partner and I found on unsigned.com. This website features artists of all genres, so we looked at the genres that we liked and found many artists. What caught our attention from Thicke was their song 'Let U Go' - we liked the beats and had many ideas springing from our heads immediately. The girl group had an email that we earnt permission through and we were pleased to receive confirmation from them saying that we could use their song!

The genre of the song is R&B. It is a break up song so with the theme of love, we could definitely appeal to a particular target audience, teenagers, as well as a broader one, adults and kids. We chose to make our artist mainly market themselves at teenagers through speaking about the hardships of love, however we did not avoid other potential markets as anyone can relate to these situations.

Blog Reflection - Week 15

Now that the ancillary products are all complete, all three stages of production are now over! This week was spent well and as there was a tight deadline on the 19th, I definitely had to keep on working hard. I came in at lunch times and after school, as well as the allocated four lessons this week, to complete the work that I had to complete. My partner and I used Adobe Fireworks CS5 and Adobe Photoshop CS5 to edit either product as we were both better using the different application (I used Photoshop more). This range of application use enabled us to make us of what both products had to offer. Sometimes Fireworks had better tools to get rid of the background, whilst Photoshop had better tools that allowed us to give a more professional look to our artist.

We included many aspects of the product so that we could show an understanding of the task. We included synergy through promoting iTunes and record labels as well as showcasing different representations and themes via her various poses that connote something different each time. Both products have taught us how many details these companies must go through in order to create their items in the correct manner. This includes incorporating the correct information as well as showcasing the right image so that the perfect promotion is formed.

Final Products

So that was that with our products. We finally completed all three products as of today! Below you can see the low quality version of our music video, but in order for better viewing pleasure, please check out the high quality version on the disk that has been sent to you.

Additionally to the music video, we also created two ancillary products. The magazine advert is to be used in magazines so that we can attract our target audience into buying the album. We decided to make her sexualised so that her main image of classy but sexy can be connoted. This can be seen below:

And then we have our final ancillary product, the digipak. This is a special edition CD case that our audience can buy. As this is her debut album we decided to get her name out by having the title of the album the same name as our artist. Here we have a section for two CD's where the background of the CD placement is the same as the actual CD itself, except it does not have the text on it. Also, a photo of the artist (top right) to symbolise that she is a 'natural' and 'kind' person is apparent on the digipak. Another section is the 'thank you' one (bottom left) - this helps our artist to be seen as genuine and, if you read what it says, she is definitely a grateful and religious person. The back cover (bottom middle) shows a more sexualised side of our artist as well as has the title tracks and some company information. The front cover is a close up so that she can again be sexualised, as it is her main aspect, and so she can attract attention. This can be seen below: