Blog Reflection - Week 3

The video for my class' mash up video that we created during the summer of AS year had finally been uploaded this week! It was great to see how everybody's hard work had paid off in this video as well as how wonderful it looked to see different styles of music video put together as one. This worked out to be a great piece of work that I was very proud of.

As well as uploading that video I also looked at a few different official music videos to understand the beachcombing meanings that come with them. I used four different videos to annotate the conventions:

• Costume
• Narrative
• Style
• Conventions

This enabled me to obtain potential parts of professional videos that I could intercept into my own. This enabled me to potentially gain higher marks on my coursework as well as earn a further knowledge of how videos are created and what the aftermath of certain aspects is.

I learnt that many artists, even popular ones from this day such as Lady Gaga and Eminem, use conventions that we have discussed in class such as intertextuality. This enabled them to gain recognition from certain members of the audience, thus allowing them to find the video to be much more interesting than it may have been without it. As what they have done is not too difficult, I may be able to include something along the lines of what I have discussed. However, in terms of my own idea for "Hold Me Tonight" I found great inspiration from the Birdy video that I discussed in the post. Many points have been pointed out in that post and has given me plenty of ideas for my own production such as the emptiness as well as the symbolism.

The last thing I did this week was work on my music video pitch presentation. As of right now the document for the presentation has been completed but has yet to be presented to my class. I have focused on many things such as audience, conventions, style and more so that my classmates can understand what I want my video to look like. I have worked particularly hard on this and am ready to present it to my class in tomorrow's lesson, in hopes that they ask relevant questions, which I have prepared for.